Below contains samples of my work as Head of Copy at Lifesum. I oversaw all organic and paid social, advertising, digital marketing, and content copy for the company. I also led the tone of voice rebranding for the company as seen in the slides below. Additionally, I managed the UX copy team for all in-app copy, including revamping the onboarding process.
Here are a few examples of my work as copywriter and brand manager at GSN Games, including overseeing all copy and brand tone of voice for Wheel of Fortune Slots, the officially licensed game.
This is a collection of works from previous jobs including Lose It!, TechTarget, freelancing for a content advertising agency, and evacuumstore.com. These demonstrate extra excellence in email marketing, product descriptions, and web content.
MarkHylanderPortfolio 
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